Hope you are well!
We worked on the design for your identity. See the attached PDF for visual explanations.
The identity is based on your name and the way you can write a name in different ways; Ulrika Sandström, U. Sandström, Ulrika S., etc. Furthermore, the production of the printed matter is for a part up to you/your assistants, to lower production costs and to work more economic in terms of the amounts we produce, it’s a customized Print–On–Demand system if you want.
We designed a simple A4 grid with the different versions. We always print four A4 sheets together on an A2 sheet which then will be perforated along the grid and cut down to the formats needed. The perforated sheets can be used as letter head, business cards, hang tags, envelopes, invitations, cover for a look book and posters. The backside of the sheet remains blank, you will print the information of the business cards, the hang tags etc. yourself at the time and in the amount you need them. We will design PDF templates with instructions for you, easy to use on your own computer. For this identity you would need to buy an A4 laser printer and a long stapler (for the cover of the look books), but let’s talk about that later.
We would like to work with 3 different types of paper: For the letter head and the posters an 80gr paper, for the hang tags and the cover of the look book a sticker paper and for the business cards/cards a thicker version of the 80gr paper mentioned above.
Hope you like it!
All the best,
Matthias and Jens
